USC to Sell Naming Rights to LA Memorial Coliseum; We Have Suggestions


Sports Business Journal reports that USC is considering selling the naming rights to the LA Memorial Coliseum.

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Setting aside for the moment the question of why a private institution sitting on a $6 billion endowment needs to sell the naming rights to a world-famous, historical stadium built by and currently named for the city of Los Angeles, we at Go Joe Bruin thought we could at least help our neighbors out by suggesting sponsors that represent the culture and history of USC football.

Our list of suggestions (click through the links to see the references):

Trojans head coach Steve Sarkisian. Photo Credit: Mark J. Rebilas-USA TODAY Sports

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Former Trojans head coach Lane Kiffin. Photo Credit: Matt Kartozian-USA TODAY Sports

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That last one might be my favorite, though it would have to come from a private donor who was willing to forgo putting their own name on the stadium. Casey Wasserman, call your office!

Hit us up on Twitter or in the comments below to let us know your favorites or submit any you think we may have missed.

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