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Report: UCLA To Sign With Under Armour For Largest Apparel Deal In College Sports History

By Mike Regalado

Jan 20, 2015; Fairhope, AL, USA; South squad team sporting neon orange Under Armour shoes for the 2015 Senior Bowl during practice at Fairhope Stadium. Mandatory Credit: John David Mercer-USA TODAY Sports
Jan 20, 2015; Fairhope, AL, USA; South squad team sporting neon orange Under Armour shoes for the 2015 Senior Bowl during practice at Fairhope Stadium. Mandatory Credit: John David Mercer-USA TODAY Sports /
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After weeks of pitches from three of the top sports apparel companies in the nation, UCLA has reportedly decided that Under Armour will be the new supplier of the Bruin’s athletic gear, making it the largest deal among all college athletic programs.

After 17 years of Adidas love, the UCLA Athletic department has decided to go in a different direction with their apparel supplier as ESPN reported this morning that Baltimore-based Under Armour will be representing Bruin sports going forward.

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Both UCLA and Under Armour have not made the announcement official, per ESPN.

With Adidas’ contract expiring this year, the UCLA Athletic Department had a huge decision to make in regards to who will be supplying their teams with gear going forward as representatives form UA, Adidas and Nike were all competing for the deal. Well that deal has apparently been set in stone today.

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Under Armour will be supplying the UCLA Athletic department going forward with a $280 million contract over 15 years. That, my dear Bruin fans, is now the largest apparel deal in college sports.

It tops Notre Dame. It tops USC. It tops Alabama. It even tops Texas who had the largest contract in college athletics before today, as they made a deal with Nike for last year for $250 million over 15 years.

This contract is not only the largest in college sports, but in college sports history. Have you gotten a grip on that yet? Under Armour, which is a big supplier of several southern and east coast college teams, has been slowly making their way west and now has a strong grip on the Pac-12 with this deal.

Last month, UA inked a contract with Cal to make them their second major west coast school after Utah.

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With this deal, expect Under Armour to give a lot of love and attention to UCLA. Hopefully they will even get the shoulder stripes correct.