Under Armour has started their relationship with the UCLA Bruins with a bang as two big events — ‘White Out’ and ‘Bruins at the Beach’ — prove to be successful. Hopefully this is a sign that bigger and better things are coming from Under Armour.
The three biggest UCLA Bruins teams (UCLA Football and UCLA Women’s and Men’s Basketball) were recently part of two big events by UCLA and Under Armour to promote the new partnership and both have been quite innovative and very successful.
The ‘White Out’ for the UCLA Football team and ‘Bruins at the Beach’ for the Women’s and Men’s UCLA Basketball teams were a bit of a gamble, but ultimately turned out to be very fun and inclusive events.
Let us begin with the ‘White Out’. UCLA has tried color-themed games for the football team in recent years and it has not been as successful as hoped. Luckily, the timing was perfect for the ‘White Out’ this season as UCLA Football was 2-0 at home before the game, so there was a certain buzz surrounding their conference opener against Colorado.
Additionally, school is finally in session so The Den was in full effect as the student section stood out in their white Den t-shirts and brought the noise from the north end of the Rose Bowl.
UCLA and Under Armour did a better job of promoting this game as well. Not only did they offer t-shirt and ticket packages, but you could not find anything about UCLA Football in the previous weeks without a ‘White Out’ advertisement banner draped around it.
More from Go Joe Bruin
- UCLA Football: It’s time for the nation to meet Dante Moore
- UCLA Football: Where are they ranked heading into week 4
- UCLA Football: Position battle breakdown for Utah showdown
- UCLA vs. Utah: Location, time, prediction, and more
- UCLA Football: Highlights from Chip Kelly’s appearance on the Jim Rome Show
And can we talk about the uniforms? It really wasn’t an alternate as the Bruins have been wearing all-white unis on the road the last few seasons. The twist was the “icy” white helmets that were provided to the team as a surprise just before the game.
Though not sold out, the fans that attended were electric and created a great environment. but that was just the beginning.
This past weekend, UCLA and Under Armour pulled off another event and I have to say, whoever came up with this one needs a raise.
UCLA Basketball may not celebrate with a Midnight Madness season kickoff event like most schools, but they don’t need to if they keep up event like this. This event blew all of those out of the water (no pun intended).
’Bruins at the Beach’ was an all-day event that started ant 10 a.m. with a yoga session and ended around 8 p.m. with a concert. In between it celebrated everything UCLA Basketball.
If you did not have a chance to go, you missed out. Not only was the event near the world famous basketball courts at Venice Beach, but it was a gorgeous day at the beach with temperatures in the 80s. Take that east coast!
It also helped that the UCLA-Under Armour hardwood court and grandstand that was constructed specifically for this event was huge. If you were walking on the Venice Boardwalk, you could not miss it. Blue and gold everywhere.
And then when it came time to showcase the Women’s and Men’s teams, it was all fun and games. Three-point contest, a game of knockout, a skills challenge and even a dunk competition which was won by freshman point guard Jaylen Hands who jumped over men’s Coach Steve Alford for the win.
Both of these events, especially being the first of the UCLA-UA partnership, were very successful. Hopefully, UCLA and Under Armour continue events like this which did a fantastic job of putting these teams in the spotlight. If you did not attend either of these, be sure to catch the next because they are simply brilliant. Go Bruins!