UCLA Football: Get ready for the enhancements to the Rose Bowl

PASADENA, CA - SEPTEMBER 10: The UCLA Bruins take the field for the game with the UNLV Rebels at the Rose Bowl on September 10, 2016 in Pasadena, California. (Photo by Stephen Dunn/Getty Images)
PASADENA, CA - SEPTEMBER 10: The UCLA Bruins take the field for the game with the UNLV Rebels at the Rose Bowl on September 10, 2016 in Pasadena, California. (Photo by Stephen Dunn/Getty Images) /

It is almost time for the UCLA Football team to descend upon the Rose Bowl for their season opener against Texas A&M, but before that happens, read up on the many enhancements to the game day experience at the greatest stadium in America!

It is almost time for UCLA Football to kickoff the season, which means it is also time to take in the game day experience.

RELATED: The Go Joe Bruin 2017 UCLA Football Season Preview

As they do every year, UCLA Athletics and the Rose Bowl have once again made enhancements to improve the overall pregame, game time and post-game atmosphere. Here is what fans should expect this Sunday (and for every home game for the UCLA Football team this season).

Next: Know Your Opponent - UCLA vs. Texas A&M

Rose Bowl

Improved cellular coverage

Having trouble making a call or trying to get information on your smart phone? Not anymore as the Rose Bowl made a $40 million upgrade to improve coverage in the stadium.

Entering and Exiting

The Rose Bowl has made adjustments for easier flow through gate entrances and tunnels, especially for student and large groups.


Access to restrooms from the lower bowl (Row 28 and below) has improved, as well as more restrooms in parking lots.

Lighting and Signage

These upgrades to the entrances, lots and on the concourses have been made to help you get around the stadium easier. This also includes a new scoreboard on the Terry Donahue Pavilion and new graphics around the Rose Bowl to match the new branding initiative (brought on by the new partnership with Under Armour).


Tickets and Parking Passes

Now you can print, forward (via email) or use your mobile devices for all passes that allow you entrance into the lots and stadium.

Improvements with Parking Signage and Information

If parking was a headache to get into and out of the Arroyo Seco, things should be easier as more signs, traffic control and real time parking updates help you navigate through traffic.

Single Game Parking Passes

Now available in advance for $25.

Bicycle Valet

If you take your bike to the Rose Bowl or even rent one in Old Town Pasadena, you can secure it in Lot I with a new valet bicycle service.


Just getting to a shuttle bus should not be a hassle, so improvements have been made for an easier line process.

Related Story: The Den wants you to Get To The Rose Bowl

Student Experience


Students can now use their Bruincard at select concession stations inside the gates of the Rose Bowl, talk about convenience!

The Den

With the student section moving to a new area in the Rose Bowl, look for the new branding of The Den. There is also improved access for students to enter the stadium.

Rooter Bus

Hours for the Rooter Bus have been updated for more flexibility with student needs.


More from Go Joe Bruin

Blockparty – Premium Tailgating

Blockparty has become the exclusive tailgating partner with UCLA Athletics. They offer various tailgating packages that can be tailored to your individual or group experiences. Packages include tent setups for up to 60 people. Packages also include, “premium lounge furniture, high-end coolers with ice, high-top tables, tables for food and drink, and access to the bellhop service with ability to add on a fan and a media package with HD satellite service and integrated sound bar, for the ultimate game day experience”. To book online, visit www.blockpartypresents.com.

Wendy’s College Tailgate Tour

In their first-ever tour, Wendy’s will kickoff their first stop off the season for UCLA vs. Texas A&M. They will be serving free single cheeseburgers and have corn hole competitions. Perfect for pregaming!

Stella Rosa Century Club

An “all-inclusive” tailgating experience in Lot H which includes food from Ruth’s Chris, an open bar, TVs and more. Yummy!

Ralphs’ Ultimate Experience

Purchasing $35 of selected items at Ralphs gets you into this tailgating experience which offers a buffet, drink tickets and TVs to help relax before the game.


The New UCLA Bruins App

Improvements to the UCLA Bruins App includes stats, game updates and various information about your game day experience.

Next: The 30 Greatest UCLA Football Players of All-Time

Enjoy the game and see you at the Rose Bowl! Go Bruins!