Last night, Texas A&M coach Aaron Moorehead taught the entire college football world how to handle themselves on social media. Basically, do not go on a Twitter rant because you will lose recruits because of it.
On Wednesday night, we wrote about 5-star QB Tate Martell (Bishop Gorman HS/Las Vegas, NV) decommitting from Texas A&M. The aftermath of his decision irked several people, especially one of his would-be Aggie coaches.
Texas A&M Wide Receivers Coach Aaron Moorehead — and the entire college football social media world — learned a valuable lesson from this.
When it comes to social media, do not publish your emotion-driven opinions for everyone to see. For example, right after a recruit sends out a sincere message about plans for his future, do not head for the nearest smart phone or computer and post your immediate reaction, especially if it might be negative.
Moorehead did that and it has cost him. Here is what he posted on Twitter last night:
Sure, it might be #badtiming on the part of Moorehead, but then he should not have pointed out that it is #stillrelevant. It doesn’t look good, especially to recruits and those close to them. They do not like it when people speak ill of their friends.
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Four-star receiver Tyjon Lindsey was committed to Texas A&M at noon on Wednesday, but shortly after Moorehead’s tweets, he also decided to decommit from the Aggies. But that’s not all.
Texas A&M lost a second receiver as 4-star Mannie Netherly opened up his recruitment. So think about that. The Aggies lost three total recruits in one night, two because of remarks that were made over the Internet about the first recruit.
Social media is alive and well and how this situation was handled over Twitter has given coaches around the nation a reason to re-teach not just their players about the perils of social media, but also their coaching staffs. (This hits home with UCLA fans. There is a reason Jim Mora does not have a Twitter).
Social media was made for people to have an outlet and a voice, but as in real life, one must watch what one says. Moorehead issued an apology on Thrusday morning, stating he made some “impormptu” comments out of “frustration”, but how sincere is that apology? So far he has not deleted his original comments.
Moorehead may have proved that he is #texastough, but he also proved that #texaslosttworecruits due to the misuse of social media.