Here is a look at how valuable UCLA is estimated to be as an athletic program.
UCLA was tied with Georgia Tech at 43 according to the Athletic evaluation rankings.
The Athletic applied a formula derived from actual sales of professional sports teams executed and completed over the past three years. This methodology provided the sales-to-ratios for SEC and Big Ten colleges in both the NFL and NBA. In analyzing the ACC and Big 12, figures from MLB and NHL served as general benchmarks. Considering these traits, Notre Dame, along with the four major conference athletic programs, stood out as the most prominent in terms of reputation, championship success, facilities, student population, and potential realignment scenarios.
UCLA is ranked 54 overall and evaluated at 472 million, according to CNBC.
CNBC collaborated with Jason Belzer, the publisher of AthleticDirectorU, to produce the valuations. Belzer has played a pivotal role in assisting college athletic departments in securing private equity and has provided valuable insights on transactions related to names, images, and likenesses. AthleticDirectorU offers a wealth of statistics and financial insights regarding collegiate sports teams.
The income figures come from the Knight Commission on Intercollegiate Athletics and the Department of Education's Equity in Athletics Data Analysis. This list highlights the current value of each program. The process begins with a foundational revenue multiple of four for every institution, which is then adjusted based on various factors such as conference affiliation, anticipated NIL expenditures, institutional subsidies, alumni numbers, and additional elements that can contribute to the program's growth and future financial success.
Several knowledgeable individuals with expertise in assessing sports programs were consulted for their insights, but they preferred to remain anonymous to discuss the intricacies of the programs freely.